Victoria’s Secret Angel, Adriana Lima will front the Marc Jacobs fragrance ad – for his fresh new perfume called ‘Decadence’, slated for release later this year. As the name suggests, Decadence will be slightly more exotic than Jacobs’ young and sweet Daisy perfume, and the new campaign will feature visuals of Lima shot in a glamorous boudoir setting.
“It’s about a good girl planning to be decadent,” explained Lori Singer, group vice president of global marketing at Coty Inc., the designer’s scent licensee told WWD. “It’s very high quality, opulent, very elegant and sophisticated. Daisy is more casual and whimsical and naïve. This fragrance will elevate the elegance of the entire house of Marc Jacobs fragrances.”
The luxury American fashion designer will also dress Lima for the Met Ball, and escort her there when the red carpet is rolled out on Monday, May 4.